Instant coffee. Brewed coffee that is lyophilized (freeze-dried) into a dry powder or crystal form. Add water & Voilà.
It's not about taking anything away from the current coffee industry, but adding something amazing to it! We fully believe that Voilà should be considered as a new brewing method, or rather, a non-brewing method. When someone is first introduced to quality coffee, instead of giving them a textbook of brewing guides and coffee chemistry to study up, start with Voilà. After all, most of us became interested in specialty through drinking coffee that someone else made us. So, let's get back to what's important; delicious coffee, represented with transparency from farm to cup, exactly how it's supposed to be and exactly how it's supposed to taste.